AFL South Africa is a non-profit, non-government organisation affiliated with the Australian Football League. 

It’s footyWILD program is a school-based , sport-for-development initiative providing structured physical activity, healthy lifestyle education and youth development opportunities for boys and girls aged 6-18 (Grades R-12)

The existing program achieved the following reach in 2025, demonstrating AFL South Africa’s capacity to deliver an inclusive school-based program at scale:

• 11 centres in the North West Province with delivery across 70 primary and secondary schools
• 37,249 learners in 2025 with up to 40,000 boys and girls expected to participate in 2026
• Over 50% female participation
• 30 local coaches and umpires trained and developed
• Hundreds of teachers engaged with activities aligned to the Life Orientation curriculum
• A centre is defined as a central hub surrounded by 4-5 primary schools and 2-3 secondary schools
• Program spread across three of the four District Municipalities: Bojanala Platinum, Dr. Kenneth Kaunda & Ngaki Modiri Molema
• Majority of mass participation at primary school level happens in school-time via the footyWILD Big 5 program for ages 6-13